Russ Crupnick, Senior VP of Industry Analysis gets it. What is this 1984? Technology is now taking over our need to parent? No longer do you as the parent have to tell your child his or her time is up on the Kindle. You can program the device so that mean old Kindle is the bad guy. Read his post below:
The commercial itself can be viewed here:
Come on Moms and Dads - Mom up and Dad up. Being the bad guy isn't a bad thing. Be a parent, not a friend.