To read more go to:Principle 1: “Do What You Love” – Jobs followed his heart his entire life, and that, he says, has made all the difference.Principle 2: “Put a Dent in the Universe” – Jobs attracted like-minded people who shared his vision and who helped turn his ideas into world-changing innovations.Principle 3: “Kick-Start Your Brain” – Innovation does not exist without creativity, and for Jobs, creativity is the act of connecting things.Principle 4: “Sell Dreams, Not Products” – [People who buy Apple products] have dreams, hopes, and ambitions. Jobs built products to help them fulfill their dreams.Principle 5: “Say No to 1,000 Things” – Simplicity is the ultimate sophistication. . . Innovation means eliminating the unnecessary so that the necessary may speak.Principle 6: “Create Insanely Great Experiences” – Make deep, lasting emotional connections [between the innovation and customers].Principle 7: “Master the Message” – You can have the most innovative idea in the world, but if you cannot get people excited about it, your innovation doesn’t matter.